Communications Coordinator

Website University of British Columbia

Full Job Description

Staff – Non Union 

Job Category:  M&P – AAPS 
Job Profile: AAPS Salaried – Information Services, Level A 
Job Title: Communications Coordinator 
Department: Media Strategies | University Affairs 

Compensation Range: $5,063.67 – $7,294.50 CAD Monthly  The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date: December 2, 2022 
Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

This position requires some in-person work based at the UBC Vancouver campus and currently has the option for a hybrid work arrangement.

Job Summary

The Communications Coordinator coordinates UBC Media Relations content and editorial workflow to ensure effective and efficient distribution of content across digital channels. The Communications Coordinator supports University Affairs staff in the development and deployment of institutional stories and in issues management, which includes tactical support of senior media relations staff as they respond to emergencies and crises, including content creation, social media monitoring and reporting to protect the University from reputation harm.

With mentorship from senior specialists within the Media Relations and Brand and Marketing teams, the Communications Coordinator executes social media strategies to support the goals and objectives of the University- namely, to publicize and promote the University’s endeavours and institutional stories to external audiences at the local, provincial, national and international level. This includes supporting existing Media Relations tools and processes and building collaborative relationships with communications staff across the university to further integrate communications operations.

Organizational Status

Reports to the Senior Media Strategist, University Affairs and supports Media Relations-wide digital and social media initiatives, reporting to Senior Media Relations Specialist, Media Relations in that regard.

Work Performed

  • Supports UBC Media Relations digital channels and systems (such as Asana, Sprout, MailChimp and the UBC News website)
  • Coordinates UBC Media Relations team editorial workflow in order to optimize the efficient development and deployment of content
  • Leads weekly editorial meeting
  • Working with UBC Media Relations’ digital team lead and Brand and Marketing’s Senior Digital Strategist, implements a performance monitoring and reporting plan to assess effectiveness of both the digital news site and social media approaches – leveraging key analytic platforms
  • Participates in relevant communities of practice to support better university digital integration and expand central university systems
  • Contributes to and executes Media Relations social media strategy to target media and influencers, and advance UBC’s strategic priorities in collaboration with senior media relations staff
  • Writes original content to support UBC’s institutional story work and adapts a variety of materials for the UBC News website and social media platforms
  • Conducts social media monitoring and reporting in support of issues management, manages some issues at the discretion of the Senior Media Strategist, University Affairs.
  • Supports University Affairs in communications related to operational impacts of weather and other events.
  • Supports the implementation, monitoring and measurement of effective social media strategies for campus crisis response in support of the Emergency Operations Centre.
  • Provides basic project management support for technical projects (such as website updates) and portfolio-based initiatives

Consequence of Error/Judgement

Negative perceptions of the department and the university will result if incorrect information is given online. If university content cannot be deployed efficiently, this could have more significant reputation impacts on the university.

Supervision Received

Reports to Senior Media Strategist, University Affairs.

Supervision Given



  • Undergraduate degree in a relevant discipline. A university degree in journalism, communications, digital communications, digital marketing or a related degree.
  • Minimum four years of related experience, or the equivalent combination of education and experience. Strongly prefer experience in journalism, communications or digital media;
  • Working knowledge of, and experience with executing projects related to digital and social media including campaigns, blogs, web development, mobile applications, user-generated content; and demonstrated ability in leveraging them to drive performance;
  • familiarity with content management platforms such as WordPress and Drupal, working knowledge of site performance reporting and analytics, including experience with web analytics reporting software – Google Analytics, Radian 6 etc.; demonstrated experience managing projects with multiple stakeholders and interests, and managing sensitive issues.
  • Experience managing workflows with tools such as Asana.
  • Decent writing and editing skills with high attention to detail.
  • Ability to synthesize social media into reports, data and analytics for a variety of audiences.
  • Excellent communication and interpersonal skills and a very positive mindset;
  • flexible, adaptable team player with good relationship-building and collaboration skills.
  • Strong writing, editing skills.
  • Some issues management experience is an asset. Ability to conceptualize and provide digital and social media communications advice.
  • Ability to work effectively with the university’s technical implementation teams.
  • Must have initiative, be a self-starter, and adapt easily to changing priorities; ability to manage multiple initiatives.
  • Ability to work effectively under pressure to meet deadlines.
  • Organizational and multi-tasking skills required.
  • Ability to stay calm in crisis or emergency situations.
  • Must have flexibility to work after-hours and on weekends as needed.
  • Willingness to respect diverse perspectives, including perspectives in conflict with one’s own.
  • Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion. 

UBC Media Relations is committed to being an equitable and inclusive workplace and ensuring the full diversity of UBC experts is represented in the media. The successful candidate will have
a demonstrated ability to work in a collaborative and inclusive manner, fostering equitable experiences and a respectful environment through reflection, empathy, sensitivity and curiosity toward differences across the university.

Application Deadline:  December 2, 2022

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