Manager, Marketing

Website TVO

Full job description

Position Title: Manager, Marketing
Division: Impact
Reports To: Director of Marketing
Location: Toronto, Yonge & Eglinton (Hybrid Work, 3 days in Office)

TVO Media Education Group (TVO.me) is a social impact organization at the intersection of digital learning, journalism, and immersive storytelling. As creators of award-winning content, we are on a journey to build a more informed, knowledgeable, and educated Ontario. We are unapologetic about our purpose — everything we do is about inspiring learning that changes lives and enriches communities. That is our why.

A Culture of Inclusion and Belonging

At TVO we welcome the unique contributions that you can bring. We foster an environment where everyone is heard, feels valued and has an equal opportunity to reach their full potential. We are committed to learning, and we learn better together with a diverse team of employees that are respected, valued, and encouraged to bring their authentic selves to work every day. With this goal in mind, at TVO we celebrate individual differences, knowledge, self-expression, and talent. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.

We encourage applications from those belonging to underrepresented groups as well as all other qualified candidates.

Who We Are

As part of an ambitious new strategic vision, TVO.me is transforming itself and the digital learning and media landscapes. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better together.

We are proud to be named a Greater Toronto Top Employer of 2023, recognized for our work-life balance, mental health supports, company culture and flexibility. This is a testament to the impactful work we do for Ontarians everyday. It is also a reflection of how quickly we have responded to employee feedback about how, when and where they want to work.

The Opportunity

You are a strategic thinker, passionate about building brands and products and delivering winning omni-channel marketing plans to tell a meaningful story and help build a digital-first organization, brand, and product portfolio.

Do you thrive in environments of constant change? Do you derive satisfaction from breaking down barriers, driving clarity and finding common ground to get to the best solution? Do you have experience in fostering a collaborative approach in complex organizations? Can you inspire, critically review, and guide internal and external creative and media teams? Do you have strong experience in using marketing analytics and insights to drive actionable and tactical marketing improvements? Do you embrace the values of lifelong learning and continuous improvement?

If so, we’d love to have a conversation about an exciting position that is opening for our marketing team.

Reporting to the Director of Marketing, you will play an important role in the strategic planning process for all TVO brands by contributing to the development of brand marketing strategies, seasonal campaigns, external brand partnerships, and initiatives that align with business objectives, audience insights, and overall brand direction for a portfolio of TVO products and services related to a mix of our current affairs, digital learning, kids programming, and philanthropic offerings.

How you will make an impact

  • Manage and inspire a team, ensuring functionality, productivity, and development.
  • Manage and contribute to the development of annual marketing calendar including the development of specific marketing campaigns and external brand partnerships and associated success metrics/KPIs to achieve organizational and departmental goals, from the initial opportunity assessment to the briefing stage, collaborating with, guiding, and influencing cross-functional team members to ensure buy-in and timely delivery.
  • Develops creative and media briefs that accurately capture the insight and strategic messaging intent of marketing projects, leveraging past performance and insight-informed audience trends.
  • Inspires, critically reviews, guides, and collaborates with internal and external creative resources to deliver on-brand seasonal & evergreen strategies that deliver against brief and strengthen the TVO brand and its portfolio of products.
  • Contributes to the translation of the marketing plans to TVO websites and social and digital channels, in collaboration with the Audience Development, Digital Channel Optimization, Creative Services, and Web Production teams to drive brand awareness, traffic, and audience & donor acquisition/retention, tapping into market opportunities and trends.
  • Liaises with cross-functional teams including Programming & Content, Digital Learning, Product Management, and others as appropriate to align strategic planning processes, timelines, and overall best practices.
  • Working in partnership with the greater marketing team and the data & analytics team to develop tracking and analytics reports that lead to stronger stakeholder understanding of marketing program results/lead generation efforts and actionable improvements to ongoing marketing programs.
  • Working with the marketing team and cross-functional stakeholders to ensure consistency and integrity of brand and messaging standards in all marketing materials.
  • Ongoing management and reporting of budgets
  • Managing agency and creative status updates

What you will bring to TVO

  • Post-secondary degree or diploma in related field, or equivalent work experience.
  • 5 to 7 years’ experience in marketing & brand management (or similar).
  • Extensive experience in developing, delivering, evolving, and measuring omni-channel marketing and PR plans that achieve organization, brand, and product objectives.
  • Experience managing, developing, and inspiring a team.
  • Demonstrated ability to positively guide internal and external creative and media teams and stakeholder clients – with proven success in fostering a true partnership and alignment to achieve results.
  • Strong communicator and relationship builder– able to easily develop productive cross-functional relationships, build consensus, manage a room, and command respect from all levels of the organization.
  • Experience with SEM, SEO, email campaigns, CRM and social efforts, including recommendation and implementation of A/B testing.
  • Strong experience optimizing marketing activities based on analytics and post-campaign results.
  • Required proficiency in digital marketing; you are “socially connected” & savvy about trends.
  • Demonstrated ability to understand the big picture and provide actionable results to solve organizational needs.
  • Proven ability to successfully manage and juggle multiple deadlines and priorities with attention to detail and a roll-up-your-sleeves, results-driven, can-do attitude.
  • You live our values: we value bold thinking, we embrace change, we thrive with diverse voices, we honour commitments, we’re better together.

TVO.me & YOU

We are a learning organization. It is at the core of everything we do, and each individual at TVO.me invests deeply in our own learning while elevating each other’s knowledge, whether through peer-to-peer learning, workshops or lunch and learns.

At TVO.me, we roll up our sleeves every day, adapting to change, and working cross functionally with great teams and experts in their respective fields. Collaboration is the fuel of our organization and what enables our progress.

We would be thrilled to have you join us. We’re a tight-knit community – whether you are a rookie or a seasoned veteran, you will get to meet, work with, and be supported by diverse colleagues at all levels. Maybe you’ll even get to meet Polkaroo!

Come build with us.

TVO Media Education Group is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: YouTube (@TVO), Twitter (@TVO), Facebook (@TVO), and Instagram (@WeAreTVO).

We invite you to submit your application by June 21, 2024 at 5:00 p.m. Not sure you have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.

To learn more about us and our culture, please visit us at https://tvo.me/work-with-us/ .

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.

To apply for this job please visit recruiting.ultipro.ca.