Digital Communications Specialist

Website Genome Canada

Location: Ottawa, ON (flexible/hybrid environment)

Anticipated Salary Range: $60,000 – $70,000, dependent upon experience and qualifications

*Must be able to legally work in Canada

Consider joining Genome Canada’s progressive and growing team as their Digital Communications Specialist.

Reporting to the Manager of Communications and Digital Media, the Digital Communications Specialist will help drive a strong digital content strategy, informed by effective measurement and evaluation, to grow Genome Canada’s digital presence and audience engagement in support of Genome Canada’s corporate strategy.

If you share Genome Canada’s values and passion for being relentlessly impact-focused, intentionally inclusive, a purposeful partner, effortlessly agile and seriously smart, we’d love to hear from you!

Key Responsibilities:

Digital Content Planning, Creation, Curation

• Develop and curate clear, compelling, impact- and people-focused, accessible and accurate multimedia content for Genome Canada’s digital platforms.

• Maintain/update digital content (social media, web, newsletters) to support Genome Canada’s strategy and the delivery of challenge-driven research and other initiatives we fund.

• Proactively propose and develop daily social media posts and campaigns.

• Help identify opportunities to effectively connect and engage with key stakeholders.

• Draft compelling web content-including blogs, event posts and media releases

• Produce engaging visual content for social media and other promotional materials.

• Plan and manage the launch of new digital material on multiple platforms in both languages, including time-sensitive news releases.

Communications impact measurement, analysis and reporting

• Track and report on communications impact and reach across platforms to provide meaningful impact assessment to inform and improve Genome Canada’s strategic communications, and to align with organization-wide impact reporting on the delivery of challenge-driven initiatives and annual organizational key results.

• Support organization-wide impact measurement to leverage new insights to meet corporate and communications goals.

Newsletter production and management of distribution lists

• Develop/design content for newsletters via Mailchimp.

• Maintain newsletter distribution lists, ensuring compliance with Canada’s anti-spam legislation (CASL).

• Support best practices in CRM and other digital platform record-keeping.

Event marketing and operational support for the Communications Team

• Provide reliable and robust support for complex partnership events including tracking deliverables and proposing materials.

• Provide event support and logistics coordination, including setting up and attending booths, handling registrations, scheduling team meetings, taking meeting minutes.

• Develop compelling marketing materials such as invitations, advertisements, briefing notes, presentation decks and emails to support Genome Canada meetings and events.

• Develop new systems for multimedia asset storage and organization.


• Post-secondary education in a related field such as communications, journalism and/or public affairs/relations.

• Minimum of 2 years professional relevant experience or an equivalent combination of education and experience.

• Excellent digital communicator across platforms, demonstrating skill and experience in social media management, writing, web content creation/curation, newsletter development, digital campaigns and storytelling.

• Strong experience in social media success measurement, web analytics reporting and overall impact reporting.

• Strong skills and experience with a range of digital media tools, platforms and related metrics (web, social media, newsletters, virtual events, etc.), as well as digital stakeholder and public engagement campaigns.

• Current with latest digital communications trends, industry standards and best practices.

• Familiarity with the Canadian research and innovation ecosystem, government policy and/or science communications are all strong assets.

• Fluency in English is essential and in French a definite asset.

Application process

Closing date for priority selection is July 6, 2022, however we will continue to accept resumes after this date until the position is filled.

Individual accommodations due to a disability are available upon request for candidates taking part in all aspects of the selection process. All qualified applicants will receive consideration for employment without regard to age, race, religion, ethnicity, gender, disability, citizenship status, marital status, actual or perceived sexual orientation.

Genome Canada is committed to creating an inclusive environment and building a team that represents a variety of backgrounds, perspectives and skills. We value diversity and recognize that experience comes in many forms and skills are transferable. Please view this description as a general overview, but not a mandatory, comprehensive list. If you feel passionate about our efforts and believe that you have the skills to contribute to this role, apply!

Genome Canada is a not-for-profit organization, funded by the Government of Canada, that acts as a catalyst for developing and applying genomics and genomic-based technologies to create economic and social benefits for Canadians. We connect ideas and people across public and private sectors to find new uses for genomics, invest in large-scale science and technology to fuel innovation, and translate discoveries into solutions across key sectors of national importance.

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