Manager – Communications and Community Engagement

Website Brantford Public Library


Manager – Communications and Community Engagement

Permanent, Full-Time

The Brantford Public Library enhances the quality of life in our diverse community. We invest in valuable experiences, resources, and services, in a welcoming and equitable environment for all.

We are seeking a highly motivated team player to fill the role of Manager – Communications and Community Engagement. This position is responsible for developing and growing the Library’s brand, and creating excitement and awareness around Brantford Public Library’s role and services. Additionally, the position is responsible for promoting, marketing, and communicating the Library’s mission, vision, priorities and services.

The Manager of Communications and Community Engagement develops and implements internal communications strategies and interacts with other departments to ensure that communications strategies system-wide are properly integrated, and consistent with branding standards, key messages, and policies. This position manages special events, and fundraising development. This successful candidate will also be responsible for supervising and evaluating staff involved in social media, outreach events, promotion and support materials, and oversees a coordinated, system-wide program for volunteer and student placement opportunities.

Brantford Public Library serves a population of approximately 100,000 residents in two locations. Brantford is a community that is rich in natural and cultural heritage, ideally situated within a convenient driving distance to several major Ontario cities. The Library’s strategic priorities are focused on creating positive, individualized customer experiences; increasing the community’s engagement with the Library; and expanding library services and resources to meet current and future community needs.

Reporting to the CEO/Chief Librarian, the successful candidate is one of five managers who work collaboratively to develop and support the Library’s operations and strategic priorities. This position provides an opportunity to be a part of a team that is committed to continuous improvement and supporting each other while trying out new concepts and ideas.

Salary Range: $47.06 to $55.37 per hour

Classification: Exempt, Full-Time, Permanent

Hours of Work: Monday to Friday, 35 hours per week


  • Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or equivalent
  • Minimum of four years’ professional experience relevant to the position in a public sector organization, including community development and managing volunteers
  • Minimum of two years’ experience in a leadership role, preferably as a manager in a unionized environment
  • Advanced Microsoft Office skills
  • Excellent working knowledge of digital marketing platforms, tools, and techniques, such as Google Ads and Search Engine Optimization
  • Experience in managing and maintaining brand standards
  • Excellent working knowledge and experience of computer applications including word processing, spreadsheet and presentation software, online databases, Internet browsers, software applications for website creation and maintenance, information sharing technology and digitized information
  • Valid G-class License and access to a vehicle
  • Demonstrated and ongoing familiarity with current technology required

Key Responsibilities:


  • Provides leadership and advocacy for marketing, promotions and communications within the Library
  • Develops, implements, and evaluates all marketing, promotions, branding, and communication strategies, ensuring system-wide coordination
  • Develops and nurtures relationships and partnerships within the community to promote and develop library services
  • Identifies opportunities and trends, and makes recommendations for the provision of exemplary library services
  • Actively promotes the inclusion of emerging technologies in the delivery of service
  • Identifies and manages major projects


  • Develops and directs innovative and cost-effective marketing strategies to facilitate access to and promote library services, collections, programs and facilities
  • Designs and implements an integrated communications strategy for Brantford Public Library
  • Oversees the content, development, production, distribution and evaluation of all internal and external publications and marketing and communication tools, including the Library’s website, social media platforms, Intranet and digital and print advertising, and marketing collateral
  • Develops and enhances the profile of the Library through the coordination of signage, and traditional print/graphic and electronic promotional tools
  • Develops and sustains effective media relations, and responds to media requests
  • Prepares backgrounders, speeches, presentations, and key messages for the CEO/Chief Librarian, Library Board and senior leadership team
  • Organizes and manages special events that promote the Library
  • Actively seeks opportunities and develops relationships with designated community groups, community partners, and other libraries, to promote public and partner understanding of the Library and its services
  • Directs and supports community engagement initiatives
  • Supports the development of attractive displays, community information boards, and related promotional activities inside and outside the Library buildings
  • Manages development and implementation of a system-wide library volunteer program and coordinated library student placement opportunities
  • Assists managers in applying marketing and promotional techniques to internal and external initiatives
  • Oversees the design, administration, and analysis of community surveys and market research to inform service development and strategic planning
  • Oversees collection of statistics for marketing, communications and provincial reporting
  • Monitors and interprets operational, demographic and other trends, including those from other organizations, and adapts to relevant local needs
  • Oversees room bookings
  • Other duties consistent with job responsibilities.
  • Manages customer feedback and complaints
  • Develops, promotes and administers fund development programs and capital campaigns, as required
  • Delivers presentations and represents the Library at public meetings and in the community as required
  • Attends and participates in Board and Board Committee meetings as required
  • Participates in the budget process to ensure objectives can be accomplished, and monitors any assigned budgets
  • Collaborates with management and staff teams to ensure the effective and efficient promotion of system-wide library services
  • Provides direction and support to management and staff in terms of writing and graphics standards, design, printing contractors, and web designers involved in the production of marketing and communication materials
  • Seeks out professional and community knowledge, in order to enhance services and the Library’s community role, through attendance at training, conferences, workshops, and professional literature
  • Manages the effective performance of all staff directly or indirectly supervised, including training, development, planning and performance management

Satisfactory Police Vulnerable Sector Check required as a condition of employment.

Testing may be part of the interview process.

Application Instructions:

Please apply with your cover letter and resume, as one PDF file, by email to no later than Friday June 28, 2024 at 5:00pm.

Brantford Public Library is committed to promoting the independence, dignity, integration, and equality of opportunity of persons with disabilities by ensuring the accessibility of our facilities and services. Accommodations are available for all parts of the recruitment and selection process. Applicants need to make their required accommodations known in advance.

Compensation: $47.06 to $55.37 per hour

Closes: 28 June, 2024

Brantford Public Library
Brantford , ON

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